From years of research at a Warkworth plantation to international recognition, Snowberry anti-ageing skin care has won the 2011 Discover Beauty Award, taking out 17 other brands as the most innovative and likely to succeed in the US market.
Judged on creativity, innovation and market readiness by beauty bloggers and buyers for speciality retailers like Bergdorf Goodman, Snowberry's anti-ageing products boast super fruits, peptides, anti-oxidants and herbal oils, including extracts from local rain forest plants cultivated on the company's plantation.
Founder Soraya Hendesi, who established Snowberry seven years ago in search of an effective skincare made from natural ingredients, says the award recognises the brand's dual championing of a visually appealing product that doesn't fail to deliver exceptional skin care.
“We have customers all around the world who say how much they love the Snowberry brand,” she says noting the product's availability in Germany, the UK, the Netherlands and Scandanavia and extension into Italy, Korea, China and the US.
“But it is much more important to me when they tell me how much their skin has improved. I have never been interested in skin care that compromises or pretends. I want the finest known anti-ageing bio-actives, and I want all of them. I want Snowberry to benefit every woman's skin, every single day, for her lifetime.”
Snowberry has also brought home the 2010 Silver Dieline award for best packaging and branding and was Runner Up Favourite Brand at Beyond Beauty at Cosmeeting in Paris.